The Town of Wytheville, nestled in the mountains of southwest Virginia, offers a variety of musical entertainment, shopping opportunities, rich history, and outdoor recreation for residents and visitors. With its prime location at the intersection of two major north-south arteries, Interstates 77 & 81, the Town wanted to capitalize on the vast amount of traffic passing by the community. They recently contracted with Frazier Associates to develop a wayfinding system to guide travelers from those major highways to their historic downtown and other key destinations throughout the community.
The project is currently underway, with schematic designs approved. Included in the wayfinding system are designs for primary and secondary gateway signs, downtown gateways, and large vehicular trailblazers for both high speed and lower speed roads.