Martinsburg, West Virginia
The City of Martinsburg, West Virginia with a population of 16,000 residents, is one of the fastest growing cities in West Virginia due to its proximity to Washington, D.C. and Baltimore, Maryland. The City commissioned Frazier Associates to design a city-wide wayfinding sign system to better direct the increasing traffic throughout the town. In addition, Martinsburg holds several recreational, cultural, and art activities throughout the year. Directional signs were needed for the venues of these events to aid visitors and new residents alike. The City is in the process of implementation of the system.
Beyond the design of the wayfinding system, Frazier Associates provided concepts for utilizing the same design theme for Martinsburg advertisements and a website home page. From Website to On-site, this coordinated graphic design for wayfinding, City website and associated print materials presents a complete experience for a visitor or potential new resident in the community. Click here for more details and images of the sign system.