Martinsburg, West Virginia
The City of Martinsburg, West Virginia with a population of 16,000 residents, is one of the fastest growing cities in West Virginia due to its proximity to Washington, D.C. and Baltimore, Maryland. The City commissioned Frazier Associates to design a city-wide wayfinding sign system to better direct the increasing traffic throughout the town. In addition to guiding people to the downtown and key destinations, directional signs were needed for the venues of several popular recreational, cultural, and arts activities held throughout the year. Frazier Associates also provided concepts for utilizing the same design theme for Martinsburg marketing and their website home page. From Website to On-site, this coordinated graphic design for wayfinding, City website, and associated print materials, presents a complete experience the visitor or residents in the community.