Fairfax County, Va
The Laurel Hill section of Fairfax County is located near the Lorton exit off of I-95. It is a 2,300 acre area that will be redeveloped in stages over a number of years. The Fairfax County Park Authority turned to Frazier Associates to design a comprehensive wayfinding sign system that would be phased in as the development grows.
Elements of the area’s existing logo and branding identity were carefully crafted into the sign designs. Additionally, preliminary temporary wayfinding signs were created. These test signs were installed to allow feedback from the public, both new and long-term residents. The resulting comprehensive wayfinding system will be flexible enough to accommodate future destinations as they come on line.